{"id":74597,"date":"2025-06-27T11:28:42","date_gmt":"2025-06-27T11:28:42","guid":{"rendered":"https:\/\/hifeplants.com\/?page_id=74597"},"modified":"2026-03-17T13:31:29","modified_gmt":"2026-03-17T13:31:29","slug":"industry-partners","status":"publish","type":"page","link":"https:\/\/hifeplants.com\/index.php\/industry-partners\/","title":{"rendered":"Industry Partners"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;industrial-13-header&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(246,147,29,0.89) 0%|rgba(246,147,29,0.89) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/hifeplants.com\/wp-content\/uploads\/2025\/06\/Pea-Illustration-Pattern-3840&#215;1080-1-scaled.jpg&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; 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header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;63px&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||23px||false|false&#8221; custom_margin_tablet=&#8221;0px||23px||false|false&#8221; custom_margin_phone=&#8221;0px||14px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Iron, Reimagined by Nature.<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;19px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;688px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||35px||false|false&#8221; custom_margin_tablet=&#8221;0px||35px||false|false&#8221; custom_margin_phone=&#8221;0px||21px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;19px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>HiFe Plants are developing high iron pea plants that could be an important health ingredient.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;inline-button code&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .industrial-13-header<!-- [et_pb_line_break_holder] -->.et_pb_button_module_wrapper {<!-- [et_pb_line_break_holder] -->display: inline-block;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_button button_url=&#8221;#contact2&#8243; button_text=&#8221;GET IN TOUCH&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#00542b&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;32px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Fredoka|800|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;|7px||7px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;15px|30px|12px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_enable_color__hover=&#8221;on&#8221; 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_module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; max_width=&#8221;508px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||31px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"320\" data-end=\"568\">At <strong data-start=\"323\" data-end=\"338\">HiFe Plants<\/strong>, we\u2019ve developed a breakthrough pea variety that contains <strong data-start=\"397\" data-end=\"419\">40 times more iron<\/strong> in pea shoots than conventional peas. This makes it ideal for creating a <strong data-start=\"479\" data-end=\"519\">natural, high-iron powder ingredient<\/strong> for use in functional foods or iron supplements.<\/p>\n<p data-start=\"570\" data-end=\"881\">Unlike traditional iron sources, our iron is stored in <strong data-start=\"625\" data-end=\"637\">ferritin &#8211; <\/strong>a form the human body can absorb effectively, <strong data-start=\"684\" data-end=\"708\">without side effects<\/strong> like nausea or constipation. 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header_3_text_color=&#8221;#F48B3E&#8221; header_3_font_size=&#8221;18px&#8221; custom_margin=&#8221;0px||9px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; link_option_url=&#8221;#&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;on|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Widespread deficiency, global impact<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#777777&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"516\" data-end=\"681\">Iron is the world\u2019s most common micronutrient deficiency. Despite supplementation efforts, it remains a major public health issue &#8211; especially among women.<\/p>\n<p data-start=\"683\" data-end=\"725\">[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; transform_translate_linked__hover=&#8221;off&#8221; custom_padding=&#8221;40px|35px|40px|35px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;5px&#8221; box_shadow_blur=&#8221;47px&#8221; box_shadow_spread=&#8221;11px&#8221; box_shadow_color=&#8221;rgba(19,30,74,0.1)&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-10px&#8221;][et_pb_image src=&#8221;https:\/\/hifeplants.com\/wp-content\/uploads\/2025\/06\/HiFe-Plants-B2B-Icons-1.png&#8221; title_text=&#8221;HiFe Plants B2B Icons (1)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; height=&#8221;62px&#8221; custom_margin=&#8221;0px||29px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#F48B3E&#8221; header_3_font_size=&#8221;18px&#8221; custom_margin=&#8221;0px||9px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; link_option_url=&#8221;#&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;on|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Europe isn&#8217;t immune<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#777777&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Fredoka||||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"789\" data-end=\"973\">Even in high-income regions like Europe, <strong data-start=\"842\" data-end=\"858\">1 in 3 women<\/strong> don\u2019t get enough iron from their diets &#8211; contributing to persistent fatigue, illness, and decreased quality of life.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; transform_translate_linked__hover=&#8221;off&#8221; custom_padding=&#8221;40px|35px|40px|35px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;5px&#8221; box_shadow_blur=&#8221;47px&#8221; box_shadow_spread=&#8221;11px&#8221; box_shadow_color=&#8221;rgba(19,30,74,0.1)&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-10px&#8221;][et_pb_image src=&#8221;https:\/\/hifeplants.com\/wp-content\/uploads\/2025\/06\/HiFe-Plants-B2B-Icons-2.png&#8221; title_text=&#8221;HiFe Plants B2B Icons (2)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; height=&#8221;62px&#8221; custom_margin=&#8221;0px||29px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#F48B3E&#8221; header_3_font_size=&#8221;18px&#8221; custom_margin=&#8221;0px||9px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; link_option_url=&#8221;#&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;on|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Iron Deficiency Affects Daily Life<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#777777&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1120\" data-end=\"1309\">Symptoms like tiredness, weakness, and headaches often go unrecognised but are linked to poor iron intake. These issues drive consumers to seek better, more tolerable solutions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; transform_translate_linked__hover=&#8221;off&#8221; custom_padding=&#8221;40px|35px|40px|35px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;5px&#8221; box_shadow_blur=&#8221;47px&#8221; box_shadow_spread=&#8221;11px&#8221; box_shadow_color=&#8221;rgba(19,30,74,0.1)&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;0px|-10px&#8221;][et_pb_image src=&#8221;https:\/\/hifeplants.com\/wp-content\/uploads\/2025\/06\/HiFe-Plants-B2B-Icons-3.png&#8221; title_text=&#8221;HiFe Plants B2B Icons (3)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; height=&#8221;62px&#8221; custom_margin=&#8221;0px||29px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#F48B3E&#8221; header_3_font_size=&#8221;18px&#8221; custom_margin=&#8221;0px||9px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; link_option_url=&#8221;#&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;on|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Current Solutions Fall Short<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#777777&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1441\" data-end=\"1613\">Conventional iron supplements can cause gastrointestinal side effects that limit compliance &#8211; leaving a clear demand for effective, <strong data-start=\"1583\" data-end=\"1612\">gut-friendly alternatives<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;100px||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;555px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#f48b3e&#8221; header_3_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||-6px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Our Solution<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Fredoka|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#00542b&#8221; header_2_font_size=&#8221;46px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||6px||false|false&#8221; custom_margin_phone=&#8221;0px||6px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;46px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"301\" data-end=\"344\">Unlocking Plant-Based Iron That Performs<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"65\" data-end=\"285\">HiFe Plants has developed a natural way for crops to store more iron in a highly bioavailable form. Our high-iron peas offer a plant-based solution that\u2019s effective, gentle, and ideal for food or supplement applications.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|#f6931d 87%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/hifeplants.com\/wp-content\/uploads\/2025\/06\/Peas-Shoot-Photo.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;off&#8221; use_background_color_gradient_phone=&#8221;on&#8221; background_color_gradient_stops_phone=&#8221;rgba(246,147,29,0.76) 0%|#f6931d 99%&#8221; background_color_gradient_overlays_image_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;276px|60px|83px|60px|false|false&#8221; custom_padding_tablet=&#8221;110px||||false|false&#8221; custom_padding_phone=&#8221;100px|30px|50px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_color_right=&#8221;rgba(255,255,255,0.2)&#8221; border_color_bottom=&#8221;rgba(255,255,255,0.2)&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;rgba(255,255,255,0.2)&#8221; border_width_bottom_tablet=&#8221;1px&#8221; border_width_bottom_phone=&#8221;1px&#8221; border_width_bottom_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(248,116,36,0.78)&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;46px&#8221; header_font=&#8221;Fredoka||||||||&#8221; custom_margin=&#8221;0px||42px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>01.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|600||on|||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;25px&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;off|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Solving the Plant Iron Problem<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"414\" data-end=\"590\">Most plant foods are naturally low in iron, and what iron they do contain is often poorly absorbed. This limits the nutritional impact of many plant-based products.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;276px|60px|83px|60px|false|false&#8221; custom_padding_tablet=&#8221;110px|60px|83px|60px|false|false&#8221; custom_padding_phone=&#8221;100px|30px|50px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_color_right=&#8221;rgba(255,255,255,0.2)&#8221; border_color_bottom=&#8221;rgba(255,255,255,0.2)&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;rgba(255,255,255,0.2)&#8221; border_width_bottom_tablet=&#8221;1px&#8221; border_width_bottom_phone=&#8221;1px&#8221; border_width_bottom_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(248,116,36,0.78)&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;46px&#8221; custom_margin=&#8221;0px||42px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>02.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|600||on|||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;25px&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;off|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Iron Accumulation, Engineered by Nature<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"736\" data-end=\"881\">At HiFe Plants, we\u2019ve developed a way to help plants <strong data-start=\"801\" data-end=\"839\">accumulate significantly more iron<\/strong> than normal &#8211; without genetic modification.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;276px|60px|83px|60px|false|false&#8221; custom_padding_tablet=&#8221;110px|60px|83px|60px|false|false&#8221; custom_padding_phone=&#8221;100px|30px|50px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_color_right=&#8221;rgba(255,255,255,0.2)&#8221; border_color_bottom=&#8221;rgba(255,255,255,0.2)&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;rgba(255,255,255,0.2)&#8221; border_width_bottom_tablet=&#8221;&#8221; border_width_bottom_phone=&#8221;1px&#8221; border_width_bottom_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(248,116,36,0.78)&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;46px&#8221; custom_margin=&#8221;0px||42px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>03.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|600||on|||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;25px&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;off|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Iron that&#8217;s ready for the gut<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1012\" data-end=\"1164\">Our high-iron peas store iron in <strong data-start=\"1057\" data-end=\"1069\">ferritin<\/strong>, a naturally bioavailable form the human body can absorb more easily &#8211; <strong data-start=\"1139\" data-end=\"1163\">without side effects<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;276px|60px|83px|60px|false|false&#8221; custom_padding_tablet=&#8221;110px|60px|83px|60px|false|false&#8221; custom_padding_phone=&#8221;100px|30px|50px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;rgba(255,255,255,0.2)&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;rgba(255,255,255,0.2)&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|hover&#8221; background_color__hover=&#8221;rgba(248,116,36,0.78)&#8221; background_enable_color__hover=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;46px&#8221; custom_margin=&#8221;0px||42px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>04.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|600||on|||||&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;25px&#8221; custom_margin=&#8221;0px||12px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; header_3_text_color__hover_enabled=&#8221;off|desktop&#8221; header_3_text_color__hover=&#8221;#fd5f17&#8243;]<\/p>\n<h3>Designed for Integration<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1287\" data-end=\"1447\">This technology can be used to produce fresh food, to make an ingredient for use in supplements, or to fortify plant-based, functional foods. This can help brands to deliver better nutrition.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||false|false&#8221; custom_padding_phone=&#8221;90px||90px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;555px&#8221; custom_margin=&#8221;0px||60px||false|false&#8221; custom_margin_tablet=&#8221;0px||60px||false|false&#8221; custom_margin_phone=&#8221;0px||60px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Fredoka|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#F48B3E&#8221; header_3_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||-6px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Team of Professionals<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Fredoka|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#00542B&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||6px||false|false&#8221; custom_margin_phone=&#8221;0px||6px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;46px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Meet Our Team<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Fredoka||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We\u2019re a team of scientists, growers, and innovators working to make iron more accessible, effective, and natural. Together, we\u2019re rethinking nutrition from the ground up &#8211; one plant at a time.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;34%&#8221; max_width=&#8221;1140px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hifeplants.com\/wp-content\/uploads\/2025\/06\/Jacob-Pullin-profile.jpg&#8221; title_text=&#8221;Jacob Pullin profile&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; 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header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Help Us Shape the Future of Iron Innovation<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; text_font=&#8221;Fredoka|500|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;815px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_margin_tablet=&#8221;-28px||||false|false&#8221; custom_margin_phone=&#8221;-28px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"246\" data-end=\"450\">We&#8217;re building science-backed, plant-based iron ingredients for the next generation of functional foods and supplements. Take a short survey or watch a quick video to see how our work could support yours.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/research.typeform.com\/to\/uXx2usq8&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;TAKE OUR SURVEY&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#f48b3e&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;32px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Fredoka|800|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;0px||25px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;|7px||7px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;13px|30px|12px|30px|false|false&#8221; 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We\u2019d love to hear from you!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;text-align:right;||margin:auto;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;text-align:left;&#8221; custom_css_main_element_phone=&#8221;text-align:left;&#8221;][et_pb_blurb title=&#8221;Email us&#8221; image=&#8221;https:\/\/hifeplants.com\/wp-content\/uploads\/2025\/06\/industrial-13-od-11.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;45px&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Fredoka|600|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;26px&#8221; body_font=&#8221;Fredoka||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;17px&#8221; body_letter_spacing=&#8221;0.5px&#8221; image_icon_custom_margin=&#8221;0px||0px||false|false&#8221; image_icon_custom_padding=&#8221;0px||0px||false|false&#8221; custom_margin=&#8221;0px||0px|55px|false|false&#8221; custom_margin_tablet=&#8221;0px||0px|0px|false|false&#8221; custom_margin_phone=&#8221;0px||0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|170px|0px||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;#&#8221; custom_css_main_element=&#8221;display:inline-block;&#8221; custom_css_blurb_title=&#8221;margin-top:-5px;&#8221; custom_css_blurb_content=&#8221;margin:0px;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>jacob.pullin@jic.ac.uk<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iron, Reimagined by Nature.HiFe Plants are developing high iron pea plants that could be an important health ingredient.About UsHigh-iron innovationAt HiFe Plants, we\u2019ve developed a breakthrough pea variety that contains 40 times more iron in pea shoots than conventional peas. 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