Iron, Reimagined by Nature.
We produce high iron, plant-based foods and supplements that don’t have negative side effects.
About Us
Powered by Plants
At HiFe Plants, we’re on a mission to make iron simple, effective, and gentle on your body. We provide science-led solutions for iron deficiency that support your health – without the side effects that come with traditional supplements.
Our breakthrough? A specially developed high-iron pea variety that naturally contains 10 times more iron than red meat. Unlike many iron products, this plant-based iron is highly bioavailable and gut-friendly, so you can feel the benefits without the discomfort.
We believe better iron means better living. Backed by research, powered by nature.
The Problem
Why Iron Still Isn’t Working for Millions
Iron Deficiency Is Still Widespread
Iron is the world’s most common micronutrient deficiency. Even in developed regions like Europe, 1 in 3 women don’t get enough iron – putting them at risk of low energy, poor concentration, and frequent illness.
Common Symptoms, Daily Struggles
Tiredness, weakness, headaches, and brain fog are everyday signs of iron deficiency. These symptoms can persist for years, leaving many people chronically unwell without realising the cause.
Traditional Iron Tablets Cause Problems
While iron tablets are widely used, they often come with side effects like constipation, nausea, vomiting, and diarrhoea. That’s why many people stop taking them – before they ever start to feel better.
Our Solution
A New Approach to Iron, Rooted in Nature
Tired of iron supplements that don’t work – or worse, make you feel worse? At HiFe Plants, we’ve developed a natural, gut-friendly way to get more iron from everyday foods. Using science and smart plant breeding, we’re unlocking iron that your body can absorb more efficiently
01.
Better Iron from Plants
We’ve developed a high-iron pea that naturally stores more iron than usual – in a form your body can easily absorb
02.
Gentle on Your Gut
No more stomach issues. Our plant-based iron skips the side effects of traditional supplements like constipation or nausea.
03.
Iron in Everyday Foods
We’re working to boost iron in common foods – like salad leaves, tomatoes, or even bread – using nature, not additives.
04.
Plant-Based Science
We screen plants to find traits that help them naturally store extra iron in a form your body can use.
Team of Professionals
Meet Our Team
We’re a team of scientists, growers, and innovators working to make iron more accessible, effective, and natural. Together, we’re rethinking nutrition from the ground up – one plant at a time.
Jacob Pullin
CEO
Janneke Balk
Chief Scientific Officer
Help Us Grow Something Better
Your feedback helps us create natural iron solutions that really work. Take our quick survey or watch a short video to learn more about what we’re building.
Lets Get in Touch!
Have questions, ideas, or just want to learn more about what we’re building? We’d love to hear from you!
Email us
jacob.pullin@jic.ac.uk